Al eerder sprak ik er over maar nu het echte bericht: Per 1 februari ben ik bij Accenture Amsterdam begonnen met mijn afstudeeropdracht rond het onderwerp het gebruik van Web 2.0 door bedrijven in verschillende industrieën.
De originele opdracht luid als volgt:
Analyse how Web 2.0 is or can be integrated within the eCommerce activities of companies from the following industries: Travel Industry (Travel 2.0), Health Industry (Health 2.0), Government Industry (eGovernment 2.0), Retail Industry, Communications/ Media Industry. 1. Analyse and describe the key components of Web 2.0 in relation to eCommerce or that can be used to enhance eCommerce or Portal applications; 2. Analyse Web 2.0 applications per industry group that can be classified as a ‘best-practice’ or most advanced in this area example. Describe commonalities and differences between the Web 2.0 applications in the industries. 3. Describe how Web 2.0 can or is adding value to the different types of user groups relevant for that industry (e.g. in Travel, the traveler, the agent, the airline, etc. In Health, the healthcare provider, patient, insurance party. In Government, the municipalities, the citizens, etc.). 4. Analyze the business benefit from the perspective of these companies, in terms of incremental revenues, increased customer satisfaction, increased brand perception and value. 5. Develop a framework (possibly industry group specific) for moving from the current situation towards Web 2.0 Portal applications.
Zoals te lezen is dit een erg uitgebreide opdracht. Op dit moment ben ik bezig om dit domein te verkennen, de opdracht te specificeren, af te bakenen en om daarna door te gaan met het plan van aanpak.
1 reactie
Marieke zegt:
05/05/2011 om 16:12 (UTC 2)
Beste Sjoerd,
Ik zal me eerst even voorstellen. Ik ben masterstudent Management of Innovation aan de Erasmus Universiteit. Momenteel begin ik aan mijn afstudeertraject en heb een leuk onderwerp gevonden betreffende social computing. Ik was op zoek naar afstudeermogelijkheden bij Accenture betreffende dit onderwerop, zodoende kwam ik bij jou uit via Google. Ik hoop dat je me wellicht in contact kunt brengen of verder kunt helpen om deze opdracht wellicht bij Accenture uit te kunnen voeren. Hierbij stuur ik dan ook mijn opzet van de opdracht tot nu toe,
Ik hoop spoedig van je te horen. Groeten,
Marieke van Vliet
More and more organizations are starting to use social computing and social media for their product lifecycle management. And many are doing this with great success. The scope shifts from corporations to social organizations, and the structure shifts from top-down to bottom-up (Parameswaran & Whinston, 2007).
There is some difference between social media and social computing. Social media is a set of applications that allows creation and exchange of user-generated content in collaborative, community setting. Social computing is the practice of applying social media, Web 2.0 and Enterprise 2.0 to business.
The innovation development process consists of the following phases: Idea Generation, Screening, Business Analysis, Concept Development, Final Testing and Commercialization (Booz & Hamilton, 1982).
According to the article of Kenly and Poston (2011) the activities of social media and social computing are more and more used in multiple phases of the product lifecycle, mostly to the front end of innovation and ideation phases. Here, people can contribute in making an innovation for example. Communities can serve as incubators of innovation (Parameswaran & Whinston, 2007), this saves R&D investment and makes sure the product is aligned with customer preferences. Enabling participation in the innovation development process is a form of open innovation, and provides, as mentioned before, more integrated solutions which in turn will provide new knowledge which can be used for organizational learning. But the activities of social computing and social media can also be applied to following phases. Most of these organizations do not follow a really defined approach and are not sure what works best. The main conclusion in this article is that organizations that align innovation and strategic product development priorities with Social Product Innovation initiatives are most likely to succeed.
Applying social computing to the innovation development process provides the following advantages: saves time, money, more ideas or requirements are gained, better product ideas, faster time to market, faster product adoption, and lower product development costs.
Some possible research questions
• How social computing effectively can be applied to an organization to gain most value for the innovation development process.
• Where social computing can be applied in the different phases of the innovation development process.
• How the innovation development process can be affected by social computing.
• How organizations can gain most success by implementing social computing to their innovation development process.
• What aspects of social computing are most important to gain as much advantages of social computing when applied to the innovation development process as possible.
• Which phases in the innovation development process gain what kind of value of social computing.
• How social computing can add value on the novelty of ideas in the idea generation phase.
My vision of doing the research (defining the research, type of research etc.)